Social Media

Social Media Management is often perceived as a simple input/output operation. And if we’re hoping to build a computer program, that would make sense. But we’re dealing with complex humans that have hopes, dreams, and platforms to share their love or disdain.

Dacia Creative Group thrives on building quality community engagement. Every customer interaction is an opportunity to delight. Brand champions need to be recognized, and brand dissenters are

a valuable source of feedback. Brand surveys are great!

But social interactions provide real-time insight into the resources customers need right now. We love that.

Our Guiding Pillars

Be human, be kind

Canned responses are for cell phone providers, not brands. We believe brands should

be as nuanced in their responses as the humans they engage with. There’s a severe shortage of genuine, friendly interactions on the internet, that’s where we shine.

See success, share success

When a customer has a great experience with or shows excitement for the product,

it’s an opportunity to deepen brand love. We reward their positivity with our attention, gratitude, and maybe even a card on World Otter Day.

Problems are avocados

When issues arise, there’s only a short amount of time to show effort toward a solution. We stay on top of our avocados because we know they have the potential to transform into guacamole, but if forgotten, we get rotten goo with a bitter attitude.

No one wants avocado attitude. Trust us.

Acknowledge mistakes

Maybe a website error occurred, or perhaps an incorrect link confused a customer. Whether we played a part in the mistake or not, it’s ours to own. We represent your

brand and aren’t afraid to help your team (gracefully) communicate an error.

Our Pillars In Action

Social Media Management for Linux Academy

Our team managed the editorial plan (including all of social media content and engagement) for Linux Academy. We also helped to facilitate the communications behind their later acquisition as well.

The community of Linux Academy learners started at 56,000 prior to adding

social monitoring and management to their engagement plan.

Afterward, the “community” slack—available to paid, active users—exceeded 300,000. That’s a lot of learning.

In December of 2019, Linux Academy was acquired by its biggest competitor. Students were concerned with losing coursework, being forced onto a new platform, and losing grand-fathered pricing. To combat this, we crafted an FAQ blog to link to and ensure our social responses matched the FAQ for consistency. Additionally, every engagement was positive, helpful, and on-brand.

After the acquisition, the total LA/ACG brand boasted training over 1M learners.

At this time, the LA brand was phased out and our work was completed.

Are you looking to elevate your social media game? Don't hesitate to reach out to us to discover more about our social media management services and how

we can assist you in reaching your marketing objectives.

Start working with us